FOCUS ON FOCUS

Dig Into Your Own Mine

When a person gets success, initially he gets an opportunity to enjoy. Most people get carried away with this new found success and neglect work. If in a business somebody looks only for enjoyment or fun, then the business cannot flourish.

We should focus on our goals, and aims. You should be clear about your goals in life. Once the goal is set, your focus should not shift from it. If a person deviates from his goals, he cannot reach his desired destination.

All cricketing nations know that Shoaib Akhtar has a lot of talent. But he is never known for cricketing, he is known only for wrong reasons. However, Sachin Tendulkar is so focused on his sport that he is never known for any other reason. We have to be consistent and never change our commitment levels. We should pursue our goals with full dedication, no matter what may come.

Let me tell you a story. Once there was a man who wanted to go to heaven. He went to a sage. The sage told him that he has to pass four tests. If he does so, he will go to heaven. The man cleared the first three tests. He was left with last test to clear. The sage asked him to go to the mountains and there he was advised to ask just one question, “What is the way to heaven?” The sage told him that if he asked anything other than the way to heaven, his journey to heaven would be cancelled permanently. When the man went to the mountains, he saw a beautiful stream and a cold breeze was blowing. Suddenly, he saw a beautiful girl with long hair bathing in the stream. He was fascinated by her beautyHe had never seen such beauty ever before. Now he forgot about heaven. At the same time that beautiful girl looked into his eyes. And so this man forgot every command and asked her, “Are you married?” Like the above situation, we generally ask questions which have no

meaning in our lives, which can take us nowhere.

Once I read Ratan Tata’s interview. He was asked about his success and failures. He said, “Oh yes, there were many moments when I felt frustrated, stressed up, and disappointed, especially when Telco suffered a loss of 600 crores. Everybody had written me off. I tried to convince people that inspite of the fall, their market share is still the same. “

The automobile industry as a whole was going down. During that phase, there was a terrible labour dispute. It was a difficult time for him. But even in that situation, he was focused on the company and the growth of the Tata Corporation. At that time, he was in the auto market with Indica and faced a failure in the initial run. Everybody suggested Ratan Tata to withdraw from the Indica project. But Ratan was absolutely adamant. Everybody regarded the failure of Indica as the personal failure of Ratan Tata. But Ratan Tata was involved in modernization, in expansion, and in diversification of the corporation. In fact, Indica was the cause of the problem but fortunately it was only Indica which turned around the company. Ratan Tata today is truly a brand ambassador of India in the corporate world. Recently, he acquired Jaguar and Land Rover, which was with Ford before.

To be successful in our lives, we must follow the following five success formulae:1. Know Exactly What You Want

This is a very simple question what Peter Drucker used to ask his corporate clients. Initially he was not given importance even in the USA. But his simple question in fact created the pathways to success. Our capability and ability is always decided by our own vision and mission. A corporation or a person without vision will reach nowhere, which might be desirable or might not be. Unless we know exactly what we want, we will not make an attempt to achieve it and the brain cells will also not be activated. Strategy has no meaning unless the final destination is designed. Hence the decision of the “end” is in the beginning.

For knowing what you want exactly, you should just sit down and look at the end in your personal as well as professional life. Even in Gita, when Arjuna took aim at the eye of the fish, Lord Krishna explained to him that he just has to look for his final destination. It is crystal clear that our passion decides our strength.

2. Identify Which Idea Can Help You                                

There is new saying that an idea can change your life. We must know what side we have and how we can use this in our life. One thing is sure that people do not buy the products, they buy benefits.

We can get lot of idea from the story of Mark Zuckerberg, an American teenager who thrilled theentire world. An idea to share feelings on facebook was so hit that nobody could imagine facebook would become the only world for people. It is

needless to say that facebook killed Orkut. People say that the 21st century is a world of network and support systems. But even Google could not save Orkut.

So it is clear that new ideas speak and this century is the century of change and new ideas. His fame was so powerful that when Google came with Google+ Zuckerberg created an account with it and by July 2011 he had become the most followed user on Google+, outranking even the founders of Google, Lary Page and Sergey Brin.

Facebook came up in 2003. The website was invented by Harvard students, Zuckerberg and his three classmates. The website allowed students to compare two pictures and vote for who was hot and who was not.

Today facebook is the face of social networking among teenagers and others. “Just an idea!”

To earn huge money, we have to know the opportunity and should have a good team to support us.

3. Speak Silver and Deliver Gold

In the present situation just customers’ satisfaction alone will not work. Like Dronacharya used to teach both Pandavas and Kauravas, but he was mostly delighted with Arjuna although everybody else was also satisfying in their own respective areas. He was delighted with Arjuna the most.