Pull Factor or Push Factor

Pull Factor or Push Factor

Always try to understand what works on whom. No treatment is   like a panacea. We have to give individual treatment. Let us take an example. Suppose your child is not studying and you say, “Look, if you do not read, you will fail like John.” Yes, this can be a motivating factor in case the push factor works on your child. For this kind of
a child, fear of failure and fear of rejection are the greatest
motivating factors. They do the job not to lose. Similarly,
if you say, “If you get this much of marks, you will get the
best college and rewards” here if this child was motivated
to do the thing, it means here the pull factor works. You
always look ahead what works on whom. Some employees
work efficiently with the fear of punishment. Some work
efficiently under pressure. They believe that fire fighting
situation enhances efficiency. Sometimes people work
efficiently when they think they will be rewarded.

In most of the public sector companies, accomplishment
exists. There is neither a pull factor nor a push factor.
However, some people on top have passion for work,
therefore the company keeps on moving. People from
poor families go to the top because initially the push factor
works and then the pull factor starts working. Andrew
Carnegie was fighting for survival. His family had recently
shifted to USA for better opportunities. He worked in a
cotton manufacturing plant and also in the railways. He
had both pull and push factors. Then he started dealing
in stock market and soon he was the best known name
in the corporate world of USA. Here was the push factor
and subsequently he was attracted by the pull factor.
Finally, he became an industrialist and came on the top of the world arena.