COMMUNICATION

What are two most significant personal powers which can make both personal and professional life  prosper or perish?

Two most significant personal powers which can change the destiny of any individual in a moment  are commitment and communication.

1 Commitment.

Commitment is direct result of ethic and moral followed by any individual.

Ethic is sense of good or bad or right or wrong based on personal principle. It is based on which personal power is built. Moral is also good or bad ,right or wrong but in contrast to personal standard these are based on the social acceptance and custom of the society .Both ethic and moral put together shape personal power of an individual.

2.Communication:

Communication is an exchange of idea, exchange of feeling ,exchange of sign, exchange of symbol, exchange of philosophy .Communication is  transactional and dynamic. The importance of communication can be understood in the following terms:

 

 i)  Quality of life is quality of communication.

 ii) Communication is life blood of the organization.

iii) Communication is single most essential skill of the organization.

Communication is most essential requirement of human being.  It is equally important in every species too. Without effective communication no human being and no organization can exist and function effectively towards achieving its vision, mission, objectives, and goal .It is a  means by which members of an organization work together. It helps to bind them together, enabling them to act and react  to  influence each other both personally and professionally. No matter personal or  professional you can not be effective in your life unless you are able to communicate in right direction. It is, therefore, right to call communication is the “lifeblood” of an organization. As per  Sir John Harvey-Jones “communication is the single most essential skill.” About 90% of a manager’s time is spent in communicating, one way or the other. The better participation, empowerment and involvement revolve around quality of communication. In India our ancient communication system was so powerful that people were able to understand language of birds and animal too but today there is a phenomenon of generation gap between own kids and siblings too. These all problem exist in the society because we are not equipped with technique of effective communication. This is the reason why the institute of chartered accountants of India has introduced this subject in our syllabus. The ICAI wants us to understand technique of good communication system and develop in the life. Institute wants their professionals to be an effective professional. The role of chartered accountants has been significantly changed; today they take decision which has impact on strategic decision. Stake of stake holders are affected on decision taken by chartered accountants. Therefore it is  a compulsion and not a choice to understand technique of effective communication both personally and professionally. With technique of effective communication professional can understand the impact of communication on the stake holders.