the factors which are responsible for the
growing importance of communication of an Organization.
1.Locations of organization:
Most of the organizations are growing larger and larger in
size. The people working in these organizations may be spread over different
states of a country or over different countries. Keeping in touch, sending
directions across and getting feedback is possible only when line of
communication is same.
2. Trade unions : Over the last so many decades
trade unions have been growing strong. No management can be successful without
taking the trade unions into confidence
3. Culture. It is inherited to the
organization, being consistently practiced.
4.
Human relations: Workers in an organization are not like machines. They
have their own hopes and aspirations. Management has to recognise them.
5. Public relations : Every organisation has a
social responsibility, towards customers, government, suppliers and the public
at large.
6 Behavioural
science : Modern management is deeply influenced by psychology,
sociology, transactional analysis etc. And these all are concept of
communication.
7.Technological :
The world is changing very fast, owing to scientific and technological
advancements. These advancements deeply affect not only methods of work but
also the composition of groups. In such a situation proper communication
between superiors and subordinates becomes very necessary.
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