1. Develop the alternative
demand-oriented perspective
We
should always take that word which has a meaning for the buyer. Instead of
knowing the product, we should know the value and vision of the product.
Eastman Kodak always says, “We preserve beautiful memories.” Revlon is a
cosmetics manufacturing company, but they reframe “We are Hope in a Drug
Store”.
2. Know exactly
what you want
While reframing, we should be very specific. What is
our deepest desire and why we must do it? According to our vision, we go ahead for context
reframing. But, destination will only make pathways. In ancient history, the
son of a king called Siddhartha visualised his vision above death and
sufferings from illness. Then he got the
power
to leave his kingdom and subsequently he became the great sage Gautama Buddha.
He touched and moved the life of thousands of people in India, China, Burma,
Sri Lanka, Tibet, etc. He reframed that the secret of a happy life is not
expecting anything from anyone.
3. What pattern
you need to change
Focus
on the pattern needs to be left and now create an empowering belief to enjoy
the changing pattern. This cannot be achieved by one time thought, rather you
have to practise it again and again.
4. Condition
yourself
Overcome any kind of unrealistic relationship, which
has got no existence today such as a broken relationship. We all had some of
our unpleasant experiences in the past and the impact of that past limits us
from living a great and playful life.
I condition through firewalk to change the internal
representation about any event through internal communication. We all know that
even in Mahabharata, Lord Krishna had asked Yudhishtra to reframe the situation
of killing Ashwathama, the elephant, for getting an opportunity to kill the
great Dronacharya.
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